Facebook, the new White Pages for Physicians

Best Friends Chatting

Do you ever scroll through your Facebook feed and see a post asking: "Anyone know of a great Pediatric doctor I can take my children to?" Then the thread begins a list of doctors that people have trusted and loved with their family care. This is changing the referral basis of healthcare in it's existence. No matter what kind of doctor you are looking for, word of mouth spreads like wild fire. Why? Because there are people you know who trust these doctors and their practice. That trusts build and spreads, friends trust their friend's opinions and judgments. Are you using Facebook the right way for your practice? Are people from all over touching hundreds, or thousands of people in their communities with one post about your practice?